Q4 2020 Performance of Top iOS Beauty Retail Apps in Latin America

As the year 2020 wrapped up, the Beauty Retail industry on iOS in Latin America saw varied performances amongst top applications. This summary, based on data from Sensor Tower, provides a glimpse into the downloads and user activity trends for these apps during the fourth quarter.

BEAUTY BAY maintained a consistent download trend with a peak at around 550 downloads in mid-November and a low at 177 at the end of November. Weekly active users peaked at approximately 1.7K in early November, with a slight decrease to around 1.5K by the end of December.

IPSY: Personalized Beauty, on the other hand, saw its highest downloads in mid-October at nearly 350, with a noticeable drop to 122 in early December. Weekly active users started strong at nearly 4K but experienced a gradual decline, stabilizing at around 3.8K towards the end of the quarter.

Nykaa Fashion - Shopping App experienced minimal downloads, with a high of 22 in late September and lows of single digits throughout the quarter. Active users showed a steady decrease from 138 in late September to a mere 52 by the end of December.

Beauteprivee - Ventes privées had negligible download numbers with the highest at 8 in early October and some weeks with zero downloads. Unfortunately, data on weekly active users for Beauteprivee was not available.

Lastly, Nykaa – Makeup/Beauty Shopping had very limited data with only 2 downloads recorded in mid-November and no available data on weekly active users.

For more detailed insights and data on app performance, Sensor Tower's platform offers extensive analysis and metrics. While the reasons behind the trends are not explored here, the provided data offers a clear picture of user engagement and download patterns for these leading Beauty Retail applications on the iOS platform in Latin America during Q4 2020.